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You’re supposed to love being a mother, but don’t talk about your kids all the damn time. You have to lead, but you can’t squash other people’s ideas. You have to be a boss, but you can’t be mean. You have to have money, but you can’t ask for money because that’s crass. You have to say you want to be healthy, but also you have to be thin. And you can never say you want to be thin. Like, we have to always be extraordinary, but somehow we’re always doing it wrong. You are so beautiful, and so smart, and it kills me that you don’t think you’re good enough. It is literally impossible to be a woman. At the climax of the movie’s action, America Ferrera (the actress characterized as the woman in the Real World who played with Barbie) gives this powerful monologue not just to the other actors on the screen but to every young girl (woman, boy and man) watching the film:
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The success of the Barbie movie among younger generations of women is significant. Compare this with the recent box-office success of the Super Mario Bros movie, which reported to reach a 59% male audience with only 16% being 12 years old and under. “The success of the Barbie movie among younger generations of women is significant.”Īs these statistics pertain to the Barbie movie, it is of sociological interest that there is such a large audience among younger women, teens and children. People are going to see one or both of these movies, drawing huge crowds to the theater during a time of labor disputes among the actors’ and writers’ guilds. Barbie moviegoers are 66.2% female and significantly younger (74.6% being under the age of 29), whereas the Oppenheimer movie is drawing 70.7% male viewers and 52.9% are over 30.
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This phenomenon is being called “Barbenheimer.”Īccording to The Wrap, audiences for the two films are almost mirror images of each other. The two films have created such a stir that many across the country are going to see both of them or gender-dividing to see the two films at the same time. Who is watching this movie? Interestingly, Barbie opened at the same time as Oppenheimer, a movie about the atomic bomb. Something in this film is resonating with audiences all across the country and around the world. It is the biggest opening for a movie based on a toy and of any movie that is not a sequel, a remake or superhero movie. Gerwig’s film is the biggest domestic opening of 2023 and the biggest opening weekend ever for a film directed by a woman. In the first week since release (July 19), the movie generated more than $250 million in domestic markets and more than $500 million worldwide. Rick Pidcock in his BNG article, “ Why The Patriarchy is Hyperventilating Over Barbie,” does a fabulous job showing the parallels of what the movie exposes about sexism and the challenges that exist in modern American Christianity.Ĭertainly, there are many layers to what Gerwig is saying in the Barbie movie that will continue to be evaluated and debated for months to come. Val Fisk, in her fascinating BNG opinion piece, “ Can Barbie Help Us Create Justice?,” overviews the themes of the movie and calls for equality. What ensues throughout Gerwig’s movie is an exposure of the destructive elements in the dualistic worlds of Barbieland (where Barbies do everything and Kens are just the tag-along eye candy) to the Real World (where patriarchy reigns). What once was a lustful plaything for men now is the envy of every American girl. The appearance of this new doll results in little girls shattering their baby dolls on the rocks as they turn in awe to the Mattel curvy creation.
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Donning a black and white one-piece swimsuit, a larger than life-sized Barbie enters the prehistoric scenery to the theme-music of Stanley Kubrick’s 2001: A Space Odyssey. It is the original Barbie that is depicted in the opening scene of the 2023 box-office hit movie, Barbie, directed by Greta Gerwig. The very first Barbie doll debuted at the American International Toy Fair in New York on March 9, 1959. By the late 1950s, Ruth had the idea to adapt the German Lilli doll into an American version and named the doll after her daughter Barbara or Barbie for short.
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During World War II, the company struggled making plastic furniture, so they shifted to making toy furniture. Ruth, along with her husband, Elliot Handler, and business partner Harold “Matt” Matson had formed Mattel (the company name was a combination of Matt and El-short for Elliot.) back in 1945. Her mother, Ruth Handler, bought three of the dolls, which Barbara brought home with her to California. Four years later, the Handler family was vacationing in Switzerland when 15-year-old Barbara spotted the Lilli doll.
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